Ofek Wertman operates on two main levels, clearly indicated on the two websites:
Ofek Wertman – Original Israeli Art:
Focused on fine art, including kinetic sculpture, multi-layered artworks combining collage and diverse materials such as wood, metal, paint, prints, ready-mades, and more... illustrations and video artworks.
Ofek – Original Israeli Design Gifts:
Focused on Israeli design gifts and original Israeli design with a local touch, premium branded products, and customized products.
There is a clear overlap and connection between the two entities, indicating a single artist/designer (Ofek Wertman) working in different yet complementary fields of creation and commerce. Both are located at the same physical address in Tel Aviv, reinforcing this link.
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2. "Ofek Wertman – Original Israeli Art" – Artistic fields and emphases:
The "Original Israeli Art" website presents Ofek Wertman as a creator with a broad range of artistic expressions:
- Kinetic Sculpture: The site presents a variety of kinetic sculptures priced at 2,500.00 NIS each. Examples include: "Kinetic Sculpture – Vitruvian Man (Leonardo da Vinci)," "Kinetic Sculpture – Karma," and "Kinetic Sculpture – Bauhaus."
- Illustrations: Various illustrations are available at 1,000.00 NIS. Examples include "Illustration Ben Gurion 2," "Illustration Portrait 2," "Illustration Leonard Cohen," and "Illustration Bibi Netanyahu." These point to a focus on portraits and well-known figures.
- Video Art: Wertman has gained recognition in this field. Notably, the video work “My Sweet Fur” won first prize in the Experimental Video category at the KinoLewchyk Video Art Festival in Ukraine in 2008. Another work, “Game Not Over,” was presented at the Time for Art Gallery in Tel Aviv and at the first Comics and Animation Festival.
- Philosophy/Motto: The art site features the motto: “You are not one of the things you perceive with your thoughts or feel with your senses.” This points to a philosophical or spiritual depth in his works.
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3. "Ofek – Original Israeli Design Gifts" – Products and emphases:
The gifts website displays a rich selection of “Made in Israel” designed products, highlighting originality and quality:
- Wide product range: Dozens of product types are listed, from “Small magnetic whiteboard,” “Coasters,” “Mezuzot,” “Canvas bags,” “Wall clocks,” “Mugs” to “Stainless steel bottles,” “Street signs,” and “Metal prints.”
- Personalized design and branding: The studio emphasizes its ability to supply “premium branded and custom-designed products in any requested quantity.” A central strength, stressing speed of execution and uncompromising quality.
- Comprehensive process: The unique studio (founded in 2006) handles the entire process from concept and planning through production to the finished product. This indicates full control and the ability to deliver tailored solutions.
- Artistic collaborations: The site features products based on works of famous painters such as ceramic tiles by Nahum Gutman and coasters – “Pomegranates on My Window” by Reuven Rubin.
- “Leaders of the Nation” popular series: This product line, existing since 2006, includes “Begin Pop Art,” “Herzl Pop Art,” and more, also presented in comic style. It is likely a high-demand line, blending art with Israeli-historic elements.
- Israeli gifts for abroad: The site offers worldwide shipping, positioning itself as a potential source for purchasing gifts representing Israel.
- Special deals and gift packages: Offers such as “Free magnet of your choice, free keychain, free 9x9 cm block (with your photo) – chosen at checkout” are noted. There is also mention of unique holiday gifts (e.g., “Special artistic gifts for Rosh Hashanah,” “Special gifts for Passover”).
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4. Contact details and location:
Both entities share the same address and contact details, reinforcing that they are part of a single central operation.
- Studio/shop address: 7 HaHashmal Street, Tel Aviv, street level, in the Tel Aviv designers’ district – Gan HaHashmal.
- Opening hours (identical on both sites):
- Sun–Thu: 10:00–18:00
- Fri: 10:00–14:00
- Sat: By appointment (for art), closed (for gifts).
- Phones: 03-5180070, 054-4989773
- Emails:
- ofekwertman@ofekwertman.co.il (Art site)
- ofekwertman@gmail.com (Gifts site)
(note the slight difference)
- WhatsApp: Direct contact link provided.
- Mailing address (Gifts site only): 10 Bloch St., Givatayim, Zip Code 5322912.
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5. Digital presence and platforms:
Both websites present social media presence and accepted payment methods:
- Social Media: Instagram, Facebook, Pinterest.
- Payments: PayPal mentioned on both sites.
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7. Summary and key insights:
Ofek Wertman presents a multifaceted creative identity, active both in high art (sculpture, video art, illustrations, paintings) and in branded design and gift products, with emphasis on “Original Israeli Design” and “Made in Israel.”
The shared studio/shop in Tel Aviv functions as the hub of his diverse activity, with the ability to provide high-quality, customized products and ship worldwide.
The focus on “Leaders of the Nation” series and collaborations with renowned artists, museums, state institutions, and major Israeli companies reflects a deep connection to Israeli culture and heritage.